Mark Hogan is a big-shot advertising executive. All is well, and then, he is told he has to increase ROI in 120 days or less. The company wants to know if their advertising dollars actually work—even though sales are doing great. Can he save his job? Can he prove the value of advertising? The cover of The Legend of SVET’s is bland (ironic for a book about advertising). Don’t let that fool you. The story inside is fun and filled with lessons. You learn the lessons without realizing it. It is sort of like hiding your children’s medicine in a milkshake. The characters are well-developed and relatable. The scenario is realistic. Finally! A business book that is a pleasure to read! | 
